Snapchat Vs. IG Stories - Who's Gonna Win the War
12 May 2017 Think Thank

Snapchat Vs. IG Stories - Who's Gonna Win the War

The story of the past couple of years has been Facebook being repeatedly "inspired" by SC to launch similar features like live video capabilities to support its next-gen AR aspirations. Snapchat has done extremely well in the past to continue to re-invent itself when FB and other rivals attempted to replicate its core features.

Now with Facebook doing some aggressive replication of IG stories across all its key products, it might prove to be too much for SC to withstand and counter. We've already seen how SC's user growth has stalled from the point when IG Stories was launched and with IG Stories now boasting a 200 million DAU as opposed to SC's 160 million DAU, the latter's work is cut out in the near future.