Instagram

Discover the latest ad formats made available on Instagram

What's the cost of not knowing your audience?

What's the cost of not knowing your audience?

The cost of not knowing your #audience personas and engagement affinities on #socialmedia could potentially involve inefficient ad spending on users who don't resonate with your #content or the creation of irrelevant content that does not resonate with your target users. By understanding the implications and costs involved, marketers will then be able to value the importance of using objective #data of users who have engaged with their #brand pages. By applying these audience insights during #campaign planning and optimization windows, you will then be able to achieve greater success in hitting the mark with your #marketing objectives.