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KFC Original Series - Re-purposing social chatter into branded video content

KFC used social listening to discover consumers' personal moments with the brand to create standalone films, turning their words into picture and showing consumers how much KFC ...

Facebook Advertising Strategy - To Boost or To Use Dark Posts

Facebook Advertising Strategy - To Boost or To Use Dark Posts

Ever wondered what are the differences between clicking on the Boost button on your organic posts or creating dark posts from scratch? When are the best scenarios to use each? #...

What's the cost of not knowing your audience?

What's the cost of not knowing your audience?

The cost of not knowing your #audience personas and engagement affinities on #socialmedia could potentially involve inefficient ad spending on users who don't resonate with your...

Trending Now: Singaporeans on Facebook

Trending Now: Singaporeans on Facebook

Singaporeans on Facebook are staying connected more than ever, according to a TNS study conducted in Feb 2015. They also spend more time shopping online, social networking and c...

Women of Times - FB Adoption Behaviours in Thailand Women of Times - FB Adoption Behaviours in Thailand Women of Times - FB Adoption Behaviours in Thailand Women of Times - FB Adoption Behaviours in Thailand Women of Times - FB Adoption Behaviours in Thailand Women of Times - FB Adoption Behaviours in Thailand Women of Times - FB Adoption Behaviours in Thailand Women of Times - FB Adoption Behaviours in Thailand
23 July 2017 Research

Women of Times - FB Adoption Behaviours in Thailand

Mobile is as ubiquitous as nicknames in Thailand, where 8 in 10 women connect to the Internet on a s...

Film distributor attracts new followers by building buzz among fans
22 July 2017 Asia Buzz

Film distributor attracts new followers by building buzz among fans

Toho-Towa is the Japanese distributor of the popular The Fast and The Furious movie franchise. The movies’ existing fan base in Japan covers the majority of the country’s au...