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Facebook Advertising Strategy - To Boost or To Use Dark Posts

Facebook Advertising Strategy - To Boost or To Use Dark Posts

Ever wondered what are the differences between clicking on the Boost button on your organic posts or creating dark posts from scratch? When are the best scenarios to use each? #...

Reality Check - Is AR gonna be a one-time wonder? Reality Check - Is AR gonna be a one-time wonder? Reality Check - Is AR gonna be a one-time wonder?
17 July 2017 Think Thank

Reality Check - Is AR gonna be a one-time wonder?

As brands shift their focus towards filmic experiences bounded in augmented reality, this has expedi...

Social Recruitment Ads - The world's your oyster!
21 May 2017 Think Thank

Social Recruitment Ads - The world's your oyster!

People - a company's most important resource. As more recruitment ad spending switches to digital and as a greater proportion of the workforce shifts to Gens Y & Z, it's high ti...

Snapchat Vs. IG Stories - Who's Gonna Win the War
12 May 2017 Think Thank

Snapchat Vs. IG Stories - Who's Gonna Win the War

The story of the past couple of years has been Facebook being repeatedly "inspired" by SC to launch similar features like live video capabilities to support its next-gen AR aspi...