Facebook

07 May 2019 Facebook

KFC Original Series - Re-purposing social chatter into branded video content

KFC used social listening to discover consumers' personal moments with the brand to create standalone films, turning their words into picture and showing consumers how much KFC ...

Facebook Advertising Strategy - To Boost or To Use Dark Posts
20 March 2019 Facebook

Facebook Advertising Strategy - To Boost or To Use Dark Posts

Ever wondered what are the differences between clicking on the Boost button on your organic posts or creating dark posts from scratch? When are the best scenarios to use each? #...

What's the cost of not knowing your audience?
25 January 2019 Facebook

What's the cost of not knowing your audience?

The cost of not knowing your #audience personas and engagement affinities on #socialmedia could potentially involve inefficient ad spending on users who don't resonate with your...