Malaysia

07 May 2019 Malaysia

KFC Original Series - Re-purposing social chatter into branded video content

KFC used social listening to discover consumers' personal moments with the brand to create standalone films, turning their words into picture and showing consumers how much KFC ...

Panasonic CNY 2019 Video - Localizing Audience Trends to Local Contexts
27 April 2019 Malaysia

Panasonic CNY 2019 Video - Localizing Audience Trends to Local Contexts

This year’s Panasonic Malaysia CNY campaign video seemed to have divided opinion in the social media world. On one hand, there were many who commended the creators for being b...