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Panasonic CNY 2019 Video - Localizing Audience Trends to Local Contexts
27 April 2019 Think Thank

Panasonic CNY 2019 Video - Localizing Audience Trends to Local Contexts

This year’s Panasonic Malaysia CNY campaign video seemed to have divided opinion in the social media world. On one hand, there were many who commended the creators for being b...

Facebook Advertising Strategy - To Boost or To Use Dark Posts
20 March 2019 Think Thank

Facebook Advertising Strategy - To Boost or To Use Dark Posts

Ever wondered what are the differences between clicking on the Boost button on your organic posts or creating dark posts from scratch? When are the best scenarios to use each? #...

Reality Check - Is AR gonna be a one-time wonder? Reality Check - Is AR gonna be a one-time wonder? Reality Check - Is AR gonna be a one-time wonder?
17 July 2017 Think Thank

Reality Check - Is AR gonna be a one-time wonder?

As brands shift their focus towards filmic experiences bounded in augmented reality, this has expedi...

Social Recruitment Ads - The world's your oyster!
21 May 2017 Think Thank

Social Recruitment Ads - The world's your oyster!

People - a company's most important resource. As more recruitment ad spending switches to digital and as a greater proportion of the workforce shifts to Gens Y & Z, it's high ti...